KNOW YOUR CUSTOMER: Anyone who buys—e.g., Individuals and Businesses. <------> KNOW YOUR SELLER: Anyone who sells — GOODS [e.g., Department Store]; SERVICES [e.g., Financial Consultant, Lawyer, News Channel and Anchors, Doctor]; IDEAS [e.g., Preacher].
Since I have mentioned CUSTOMERS AND SELLERS, we are definitely talking about business. All that you learn in BUSINESS SCHOOL, though very necessary and essential, trains you for a somewhat idealistic world. Unfortunately, the world isn't so. Therefore, the more insight you gain about the real world, more effective your strategic and tactical decisions will be.
"Bring down an ELEPHANT! — not impossible for a LION. THEN SURELY, A PRIDE working in perfect rhythm can coax even the STUBBORN and lay it to rest."
Understand
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STRATEGY?